RESOURCES

Kerrville business lawyer Greg Richards argues that opportunity becomes reality only when entrepreneurs pair insight with deliberate planning. Define the community problem you’ll solve, craft a clear, eighth-grader-proof business plan, tap free SBDC resources, invite critique, and map risks through insurance and entity choice. Build an ‘inside’ team of committed partners and an ‘outside’ team—CPA, attorney, mentor—so you can focus on delivering value.

Great ideas need more than passion—they need structure. In Texas business formation, Greg Richards distills the essentials into the “Four M’s.” Money: decide initial and future capital, debt use, and salaries. Management: spell out day-to-day authority and voting thresholds for big moves. Momentum: predetermine buy-sell terms for death, divorce, or bad acts. Miscellaneous: cover non-competes, guarantees, spouse interests, preferred returns, investor classes, and info security

Eric Yuan turned a grueling 10-hour train ride into the vision for friction-free video meetings, left his employer to build Zoom, and—after years of relentless iteration, customer listening, and risk-taking—hit 2.13 million downloads in a single March 2020 day, propelling the company’s value to $42 billion. His journey shows how a clear idea, intentional action, resilience, a people-first culture, and constant improvement can transform today’s upheaval into opportunity.